The world’s most popular short-form video app, TikTok is on the rise. And if you want to join in on the fun and increase your TikTok followers, mastering hashtags and trends is a must. That’s why we are here to explore how you can leverage hashtags and trends effectively on TikTok. Read on to learn how these simple tactics will get you more exposure, engagement, and followers!
Understand How Hashtags Work
Before you dive into using new hashtags for more exposure, it helps to understand their purpose and best practices for using them. On any social media platform where content is organized by hashtags (Twitter, Instagram, Facebook), they serve as a way to categorize posts according to topics or interests. This helps people who are searching for specific content quickly find what they’re looking for. It also makes it easier for users who may not be following a particular account to come across its content.
On TikTok specifically, users have two options when adding hashtags: custom ones of their own creation or pre-existing “trending” ones that appear in the Suggested Tags section at the bottom of each post page. Both types offer an opportunity for visibility but trending tags tend to have greater reach because so many other people are already actively participating in those challenges or conversations around them.
Choose Relevant Tags & Trends
No matter which type of hashtag you’re working with — custom or trending — there’s one golden rule: relevance is key! Just because something is trending doesn’t mean it should be used in every context, nor does creating your own hashtag guarantee success if it has nothing to do with your topic. The best approach would be combining both relevant custom tags with relevant trending ones that match the content being shared – this way, you’ll garner more attention from both sides of the equation (i.e., those searching for related topics and those exploring current trends).
Get Creative With Your Hashtag Strategy
Using relevant hashtags isn’t just limited to posting – there are plenty of creative ways brands can use these tools strategically too! For example, if you want to tap into a certain trend but don’t know how or feel like your original idea won’t stand out against all the others? Instead of simply reusing one already popular tag, think about creating a spinoff version that still speaks directly towards that same concept – e..g “#stayhomevibes2020″ instead of “#quarantine2020” – so that yours can become part of the conversation without becoming lost amongst all the noise!
Take Advantage Of Viral Trends
Viral trends move at lightning speed on platforms like TikTok – so much so that even if you miss out on a trend at launch, there are always opportunities throughout its lifecycle for marketers to jump back in with fresh ideas and capitalize on its popularity! A bonus? Whenever someone lands on a viral challenge (whether through organic discovery or sponsored ads), they tend to stay engaged longer than usual, as everyone else around them in comment sections/DM threads, etc. is also likely to continue to help keep the momentum going… which ultimately brings us back full circle to our core goal: increased visibility + follower growth = win-win!
Control what works best for you
TikTok is constantly introducing new features, which inevitably means that adjustments to our approach will need to be made – this could involve anything from tweaking existing hashtag strategies based on performance data, to experimenting with additional targeting criteria such as age group demographics, etc… What works best will only depend on the type/size of business/brand we’re talking about here, so closely monitoring results while remaining flexible enough to adjust accordingly remains essential throughout the process, especially given the ever-changing landscape within the field itself today!
Hashtags are powerful tools that offer tremendous value when used correctly – whether it’s organically increasing your follower count by discovering related conversations taking place online (or sparking brand new ones yourself!), piggybacking on existing popular trends happening within the industry right now, etc. allowing us greater ability to tap into a wider audience base that might otherwise never have heard of word of mouth had we done our due diligence here properly first! So next time, go ahead and start strategizing, don’t forget the importance of crafting a robust plan beforehand doing yourself a favor to ensure the maximum exposure possible resultantly afterward!