There is a perception that mediators in the real estate market receive for their services a very considerable amount. On the other hand, not to mention the growing competition in this field and well-known distrust of our citizens, to realtors. So as far as this business is really real and attractive? What challenges accompany beginners to agents? About the specifics of working with square meters will tell us a member of the Russian Guild of Realtors, Director of real estate Agency “TNT Centre” Larisa Nazarova.
Hello, Larisa! Say a few words about Your business, what has motivated its creation? And why the choice fell on the estate?
Hello! I can say that starting your own Agency for me was rather a forced measure than a step towards a cherished dream. But now I do not regret that the circumstances then turned out that way, and not otherwise. Once again, convinced that all that is done – for the better.
It all started back in 1998. I worked in a notary’s office, which gave a fairly complete picture of the legislation regulating operations with real estate. My income then was fine for me, and to complain of life was not necessary. However, in 1997, mandatory notarization of real estate transactions canceled, and the flow of customers has declined sharply. More often stopped by ladies of advanced age, a spreading on my desktop the books rather suspicious content. And here I had to think seriously about the future plans for the future.
The decision to set up its Agency did not come immediately, initially planned to buy currency and resell computing equipment. But to my great happiness, to go in this area I don’t have time. The crisis came, and I face this situation at least a year ahead, be sure to be burnt. Why real estate remains for me the most close and familiar field of activity and, as it turned out, was my Golden ticket to a decent future.
It was difficult to organize a business from scratch? What, in Your opinion, was the most difficult in the initial stages of work?
You know, everything is relative. In light of the current situation on the real estate market, we can say that difficulties then almost was not. When I started, it seems that fate itself had deigned to engage in such business, this market niche was practically free. Now, of course, rely on good luck is not necessary.
At that time the most difficult part was the process of communicating with potential sellers and buyers. Speak while in the water will not fall out of a boat. So I had to run all day, to learn “to swim.” We are, first and foremost, work with people, not with apartments. Here and now is not so simple as it may seem.
The specificity of our work is that people often appeal to the agent already have an idea about when and how much he needs to sell or buy a property. And who do you think is to blame, if you miss the deadline or have to reduce the price? In most cases the agent. Therefore, only by many years of experience helps to make contact with the client and to correctly process the deal. If a person has no innate sense of tact, at first in this business he will have a very hard time.
How much was Your starting capital? It took some major investment?
My main start-up capital is my legs and an overwhelming desire to make money. And speaking of monetary expenditures, this figure was then so frivolous that even remember funny. Tens of thousands I was enough, and I took them out of their own savings. I remember the fierce protests of relatives, when taken away from home to the office last computer.
A large investment is absolutely not needed, we’re working in the service sector, everything is much more prosaic. Again, what costs to expect realtors today? Mostly, it’s advertising. The amounts that are Werth a lot, try to convince customer to pay their hard earned to you. In the best case, you will need 150 thousand is a minimum.
Because at that time the competition was minimized, then in front of me such problems were not. It was enough to advertise in specialized Newspapers, and customers were themselves. Things went uphill, literally from day one. As soon as additional paid-in capital, hired lawyers, accountants, bought the computers, in short, became a full-fledged, self-respecting firm.
The entrance to the estate Agency “TNT Centre”
Want to know how to get from the state of 300 thousand roubles on creation of own business? Then read our instructions for obtaining a grant for starting a business. In addition we recommend to read the story of entrepreneur Peter Tatarintseva, about how he received a subsidy from the state.
What is the legal form chosen during registration, and what influenced Your choice? What tax regime work?
I went for the closed joint-stock company. The main argument in favor of this form – the original plan to register the Corporation. Yes, very trite and banal reason, but it is the place to be. Perhaps, then, me I was still running a little ambition, the desire eventually to transform itself into an open society, to issue and sell shares.
At least, to act in this form was comfortable enough, it was not necessary to register in the tax office of changes in the composition of the founders. We can say, because of this, many unnecessary delays can be avoided. Took it to the Bank an extract from the register of shareholders and sleep. Even scary to imagine how much paperwork would have had to collect, register we an open society.
With regard to taxation as soon as the opportunity came, immediately went to the simplified system. As you might expect, it us much easier – no need to take the balances, keep the accountant. It’s really a big relief for small businesses, it would be foolish not to use them.